Community march aims to raise awareness of Sierra search

Missing 15-year-old teen Sierra LaMar

Residents are invited to a community march through downtown Morgan Hill to raise awareness of missing teen Sierra LaMar in order to bring her home quickly and safely, according to organizer Dori Prado.

The march will start at 11:30 a.m. Saturday, at the Community and Cultural Center, 17000 Monterey Rd. and continue to Main Avenue where the marchers will take a u-turn and proceed back to the community center. 

Everyone is invited to participate, and the youth are particularly encouraged to join the march, Prado said. Marchers will distribute flyers with pictures of Sierra and her information on them. 

“We don’t want her name to die down,” Prado said. 

Sierra has been missing from her north Morgan Hill home, near Palm and Dougherty avenues, since March 16. She usually walks to her school bus stop at Palm and Dougherty avenues each morning. Police and her family said she never made it to the bus stop March 16, and she did not go to school that day. 

The sheriff’s office, which is leading the investigation into Sierra’s disappearance, confirmed Tuesday that they are now treating the case as an abduction or “involuntary missing person” case, according to Cardoza. Furthermore, they think the person or people responsible for her disappearance may live in Morgan Hill, or are at least familiar with the area. 

Prado has been volunteering at the “Sierra LaMar Search Center” which successfully enlisted volunteers from all over the Bay Area to aid in law enforcement’s search efforts. On Friday, almost 600 people showed up at the center, which is located at Burnett Elementary School, to volunteer, bringing the total for the week, since Tuesday, to nearly 2,000. 

Sierra LaMar is about 5-feet, 2-inches tall with a thin build and dark hair. 

For more information on the Sierra LaMar Search Center, call (408) 201-6364.

Anyone with information on the case can contact Santa Clara County Communications at 299-2311, or send an e-mail to [email protected]

During normal business hours callers can call Sheriff’s Investigators at 808-4500 or the anonymous tip line at 808-4431. Information or tips can also be sent via the Sheriff’s Office website at Information can also be submitted by text at 421-6760.

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