Council approves new marketing image plan
This city is known for more than just garlic, right? There’s also … (Insert slogan here).
In an effort to come up with a new marketing image for Garlic Town, USA, the city council voted unanimously Monday night to give the Gilroy Visitor’s Bureau $73,160. That money will finance a local consultant, Articulate Solutions, which the bureau hired Feb. 1 to work throughout the summer, culling residents’ ideas and thoughts and ultimately creating a catchy maxim, a new logo and a refreshed city image that the community can use to attract people to Gilroy.
But that’s not all: Half the money will also fund a so-called “way-finding system.” Popular in European cities, these systems include maps, signs, brochures and the like to help residents and tourists navigate their way through cities, both physically and historically. The new city logo and slogan will augment Gilroy’s future directional system, said Katherine Filice, creative director for AS.
“What we’re doing can be interpreted as a very expensive logo, but it’s really a process to define what’s special about Gilroy and what defines us,” Filice said.
Residents can log onto the visitor’s bureau’s Web site,
