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September 7, 2024

Business Briefs: Alien names new CEO

Alien Technology Corporation announced that the company’s Board
of Directors has appointed Peter Green to the position of chief
executive officer and member of the company’s Board of
Directors.
Alien Technology Corporation announced that the company’s Board of Directors has appointed Peter Green to the position of chief executive officer and member of the company’s Board of Directors. Green has been tasked with leading the company forward, toward a goal of increased shareholder value through market leadership and profitability. This change of leadership is intended to launch Alien Technology to the next level as UHF RFID continues to mature, develop and enter a high growth phase within the industry.

“Peter is an experienced business manager with a passion for excellence, innovation and market growth,” said Duane Zitzner, Chairman, Alien Technology Board of Directors. “He comes to Alien Technology highly motivated and with an excellent track record of organizational development and execution to support corporate objectives. The Alien Technology Board of Directors is very excited about the company’s future and of this new appointment.”

Green’s career includes senior management experience at large companies such as Intel, Texas Instruments and ON Semiconductor and CEO experience at start-ups Imara Battery and Advent Solar. He obtained his Bachelor of Science in physics and his master of science in microwave and telecommunication theory. Green is in the process of relocating, with his wife, to Silicon Valley from his home in Chandler, Ariz.

“I am delighted to have the opportunity to take Alien Technology to the next phase in its growth,” said Green. “The market conditions are ripe for explosive growth and Alien Technology is well positioned as the market leader. I look forward to providing strategic direction to the organization in both the development and expansion of UHF RFID.”

STWA, Verdantec form joint alliance

STWA, Inc., a company focused on improving the efficiency of large-scale energy transportation networks based in Morgan Hill, announced that it has reached an agreement with Verdantec Technologies, a privately-held company.

The two companies have been working together for several months in Morgan Hill at the STWA facility, a site that was set up to test and develop fuel savings equipment. The result has been a major offset to the STWA facility overhead, and a material reduction in the CAP-EX needed for Verdantec. The companies have now determined how they will work together to develop and incorporate each other’s technology to increase efficiencies for diesel trucks, a market facing federal regulation, presenting a major economic opportunity for both companies.

Advanced Diesel Technology “ADT” is the joint fuel savings project from STWA and Verdantec for the development of products to increase efficiency for commercial diesel trucks. Under the joint alliance, STWA’s technology will be incorporated into Verdantec’s pre-packaged fuel efficiency solutions for diesel fleets. The suite will consist of STWA’s ELEKTRA unit, one of Verdantec’s environmentally-oriented fuel conditioners and Verdantec’s automated delivery systems. According to a Verdantec principal, Verdantec expects the “ADT” project to generate a 15% fuel savings and a 25-30% reduction in diesel fuel emissions, supported by EPA certification.

“This agreement marks an important, yet quiet milestone that has been in play for the past six months,” said Cecil Bond Kyte, Chairman and CEO of STWA, Inc. “Our relationship with Verdantec has reduced the fixed asset carrying costs of our R&D facility by 60% and has helped Verdantec by limiting its upfront cap-ex requirements. Additionally, this alliance can open potential immediate and long-term revenue streams in Q1 and Q2 2011 as we pursue our go to market plans.”

Kyte concluded, “Verdantec has been and continues to be a great team player, not only in their ability to open new doors within the trucking industry and to other cutting-edge pipeline technologies, but through their pending products and cooperative participation in ongoing testing at the STWA Labs. We see this milestone with Verdantec as a mutually-beneficial opportunity and are excited by the prospects for other potential joint opportunities.”

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