Gilroy band set for SoFA Street Fair

Gilroy band Salmon is scheduled to perform a reunion show during the return of the SoFA Street Fair in San Jose, as part of the upcoming Creative Convergence Silicon Valley Festival.
After a successful event last year, the Silicon Valley’s original tech and music festival will return in September as an outdoor conference and street festival. C2SV will launch with a kickoff party Sept. 10 and continue through Sept. 14, culminating with the SoFA Street Fair.
C2SV will occupy downtown San Jose’s South First Street, between William and San Carlos streets, a portion of which will be closed to vehicles for the last two days of the festival. The art and design district known as SoFA is home to art galleries, music clubs and creative media agencies.
The festival will emphasize the growing role of women in technology. The music festival is headlined by legendary female-fronted power pop band The Breeders. Also on the bill are The Neptunas, Kelley Stoltz and Gateway Drugs.
“The true genius of Silicon Valley is in its authenticity and lack of pretension, along with accessibility and inclusion that facilitates the propagation of ideas,” said Dan Pulcrano, Silicon Valley publisher and creator of the tech and music festival. “We’re keeping the agenda diverse and the prices low because we believe the future belongs to everyone.”
Last year, C2SV contributed $22,000 to 28 locally based nonprofit organizations.
Original SoFA co-creator Fil Maresca is partnering with C2SV to close the 2014 technology conference and music festival with this free celebration of the music, art and culture of the eclectic SoFA District.
The reupholstered, free SoFA Street Fair will celebrate the local community in music, art, theater and design Sept. 14. The linup is set to include Fishbone, as special guest headliners, as well as a reunion show by Gilroy’s own Salmon, and many others.
Tickets can be purchased at c2sv.com. Early bird prices range from $25 to $199.