GILROY
– The effort to land high-tech businesses in
”
garlic town
”
is going high tech.
GILROY – The effort to land high-tech businesses in “garlic town” is going high tech.
The Gilroy Economic Development Corporation – the agency responsible for promoting this city as a viable option for start ups or businesses looking to relocate – will develop a Compact Disc business card to add to its quiver of marketing tools.
Creating the CD was made possible by energy giant Calpine, which donated $5,900 to the cause as part of the international company’s community grant program.
“This completes our marketing theme as Silicon Valley’s newest high-tech industrial center,” Bill Lindsteadt, the executive director of the EDC, said. “Instead of just looking at a business card with a name and address, the CD can give the type of information that historically is found in a multi-page brochure.”
The CD will be used by Lindsteadt in virtually all of his marketing efforts, which among other things is focused on landing a core of biotech businesses to establish roots in Gilroy.
“CD business cards are very popular at (industry) trade shows, which I attend regularly,” Lindsteadt said. “They’re cheaper to send then our 12-panel brochure and they’re lighter for me to carry around, too.”
On the CD, photo images of prime commercial and industrial properties can be showcased and other valuable information, such as demographics and zoning regulations, can be accessed.
The company that developed the EDC’s high gloss brochure – M2 (squared) – will develop the CD program, Lindsteadt said.
“We got the concept down, but they’re the (programming) experts,” Lindsteadt said.
The grant comes at the perfect time for the EDC, Lindsteadt said. In March, the trade show season starts. At the shows, the EDC joins similar agencies around the state to promote their region to companies looking to establish themselves in or move to California.
“We should have this done and ready to go in about 60 days, right in time for the peak of the trade-show season,” Lindsteadt said.
