Downtown Gilroy’s getting a bookstore and the town is abuzz.
Crazy, right?
Maybe not.
When we heard how excited people were about a used bookstore relocating here, we shook our heads. A used bookstore? Is that going to save our struggling downtown? We already have a Barnes and Noble in the big box store ghetto on the other side of the freeway. And let’s face it, while we love books, they are not the big force driving business they once were. They are like the hit rock band that now plays county fairs. Lovable, but not in their economic prime.
But then we had a vision.
A day doesn’t go by when we don’t hear someone say that Gilroy’s downtown doesn’t have the class of Morgan Hill’s and they wish we had the outdoor chain restaurants that have taken over our northern neighbor and made it a destination. We’ve watched it happen in Campbell and Willow Glen, which have grown from sleepy, antiquated downtowns to hot night spots.
And, yes, Gilroy could do the same. Why it hasn’t is a mystery.
But maybe it shouldn’t. Maybe there’s another tack. Maybe we should play on our strengths.
Gilroy has the genuine feeling of an old, quaint town with locally owned businesses you can’t find anywhere else.
Maybe we need to celebrate that and market it more. We’re not just the Garlic Capital of the World, which is a big drawing card, but we are also one of the last real California towns. We keep it real. Yeah, we have chain stores, but we keep them on the other side of the tracks.
Take a stroll on Monterey Road downtown and you will find an archery store; a funky, lovable bowling alley with a restaurant that serves food from around the world; a great Mexican bakery and several Mexican restaurants that are like a trip south of the border; a sewing shop; a pottery studio and store; two exquisite American food restaurants in historic buildings; an auction shop; a high-end kids resale shop; garlic specialty shops and restaurants; a classic car shop; amazing antique stores; and soon, a high-end used bookstore.
It’s all a great start and it should be marketed better.
The owner of Garbo’s Collectibles once told us that he took out ads in Los Angeles for his business and was shocked by how many people came here, loving the city’s old California feel. What many locals see as underdeveloped and embarrassing, outsiders praise for its authenticity.
So what else can we do to improve it?
We need more public spaces downtown. Mayor Perry Woodward is pushing for an amphitheater where the billiards hall is now and that’s a good step. But what we really need are places to bring kids to after they see a concert or play there.
We need a museum downtown, or an attraction that will bring in families. We need more benches and more shade, so people can stroll and stop. We need more outdoor dining. We need more ice cream and pizza shops for families.
We also need someone with the vision to bring it to life. We’ve got the history, the local shops and plenty of empty storefronts to fill. We need more activities to attract people downtown, like farmers markets and concerts. We can be proud of the good things we already have. We have a vibrant mix of local shops and cultures, Mexican and American, that is pure and real and not tacky.
This isn’t Napa or Disneyland. It’s an agricultural and historical city with things you won’t find anywhere else.
