Baskin-Robbins, 230 Cochrane Plaza, is celebrating a new look.
The store’s contemporary design combines the original ice cream
experience consumers have loved for more than 60 years with a new
logo, vibrant interior and exterior design and innovative
atmosphere encouraging adventures in taste.
Morgan Hill
Baskin-Robbins, 230 Cochrane Plaza, is celebrating a new look. The store’s contemporary design combines the original ice cream experience consumers have loved for more than 60 years with a new logo, vibrant interior and exterior design and innovative atmosphere encouraging adventures in taste.
In addition to the new look, Baskin-Robbins is now offering BRight Choices, a new line-up of better-for-you frozen treats.
“I am thrilled about the new look of the store,” said Myoung Kim, franchisee of the Baskin-Robbins in Morgan Hill. “It is a fun, new look which appeals to ice cream lovers of all ages and allows us to serve our customers better.”
The attention grabbing store redesign in Morgan Hill begins on the outside, where a new, contemporary Baskin-Robbins logo, with the iconic “31®” hidden inside, adorns the storefront.
The world-famous “31” commemorates the company’s founders’, Burt Baskin and Irv Robbins, initial idea to offer 31 ice cream flavors – a different flavor for each day of the month.
Inside the store, an array of ice cream, signature sundaes, frozen beverages, mouthwatering candy, and eye-catching displays invite customers to dive in to a world of fun treats.
Baskin-Robbins’ new store concept is designed to provide consumers with a fun experience.
A sampling of features and innovative ice cream treats offered at Baskin-Robbins’ new store concept includes:
– An ice cream dipping cabinet that showcases low windows and a step-up bar, allowing children to get a sneak peek at their favorite Baskin-Robbins ice cream flavors
– A variety of fun and unique candies and nuts that add the perfect final touch to any ice cream creation. Fun candy toppings include: almonds, peanuts, peanut butter cups, licorice, Gummy Bears, pie crust pieces, cheesecake chunks, mini macaroons, and white cake pieces
– An aroma of waffle cones that fills the air and invites customers to enjoy any ice cream treat in a waffle cone or signature waffle cone sundaes that are made fresh daily
