Arteaga’s Super Save Market in Gilroy helped orchestrate one of
the most successful Fruit and Veggie Fest promotions this year.
Network for a Healthy California
– Bay Area Region Retail Program was presented with a marketing
excellence award form Produce Business Magazine.
Arteaga’s Super Save Market in Gilroy helped orchestrate one of the most successful Fruit and Veggie Fest promotions this year. Network for a Healthy California – Bay Area Region Retail Program was presented with a marketing excellence award form Produce Business Magazine.
“The Network for a Healthy California’s Fruit and Veggie Fest stood out from the hundreds of entries we received as an innovative and focused marketing campaign that made a notable difference,” said Produce Business Publisher, Ken Whitacre. “Their outstanding effort puts them alongside 16 other marketing mavens, including industry giants like Chiquita/Fresh Express and other associations and organizations such as the Ontario Apple Growers. Produce Business is pleased to recognize the Network for their ingenuity and service to produce business.”
“The Network for a Healthy California’s Fruit and Veggie Fest stood out from the hundreds of entries we received as an innovative and focused marketing campaign that made a notable difference,” said Produce Business Publisher, Ken Whitacre. “Their outstanding effort puts them alongside 16 other marketing mavens, including industry giants like Chiquita/Fresh Express and other associations and organizations such as the Ontario Apple Growers. Produce Business is pleased to recognize the Network for their ingenuity and service to produce business.”
The Retail Program’s recognition was due to the success of its breakthrough Fruit and Veggie Fest fruit and vegetable promotion, which took place on May 2, 2009 at Arteaga’s Super Save Market in Gilroy, Calif. The event was free to the public and highlighted ways shoppers can make sure good health is not sacrificed during a bad economy.
“In tough economic times, we know shoppers are often challenged by the cost of buying and serving healthy food,” said Carlos Torres, retail specialist, Network for a Healthy California—Bay Area Region. “Our strategy with Fruit and Veggie Fest was simple. We worked with terrific community partners to create a fun and educational event that highlighted ways shoppers can overcome these challenges to put healthy foods on their tables and do it in a place where that message resonates best – the market where they regularly shop.”
More than 2,000 community members participated in Fruit and Veggie Fest and learned useful cost-saving tips that can help them take charge of their families’ health to help reduce the risk of serious health problems, including obesity, heart disease, type 2 diabetes and certain types of cancer. Twenty-five community-based organizations and produce industry partners helped the Retail Program shape the day’s activities, which included extensive nutrition education, health screenings and a variety of physical activity demonstrations. The event also featured a 100-foot long produce stand located in the center of the parking lot where consumers could purchase a variety of fresh fruits and vegetables, including potatoes, broccoli, carrots, apples and strawberries.
“An important key to the success of Retail Program activities is the support of great partners and a dedicated retailer, like Arteaga’s Super Save Center. Arteaga’s not only makes sure healthy and budget-friendly food choices are available to low-income shoppers, it’s committed to creating successful events and promotions – like Fruit and Veggie Fest – that empower shoppers to make healthy eating a priority,” added Torres.
Fruit and Veggie Fest in Gilroy was one of several statewide Fruit and Veggie Fest events held throughout California last May. The events are just one example of how the Network for a Healthy California—Retail Program partners with small and large retailers across California. In addition to in-store events and promotions, the Network for a Healthy California—Retail Program also produces tips, newsletters, recipe cards and other materials that help retailers encourage customers to make healthy choices every time they shop.
For more information, please visit www.cachampionsforchange.net
Coldwell Banker on YouTube
Coldwell Banker Real Estate LLC has launched an innovative branded YouTube channel designed to offer consumers a new way to search for and interact with real estate listings.
Named Coldwell Banker On Location (www.youtube.com/coldwellbanker), the channel was created to more fully tap into the power of video for real estate search and discovery, and to drill deeper into the local insights that consumers want.
To create On Location, Coldwell Banker closely collaborated with both YouTube, a Google subsidiary, and Google to develop a customized framework and user experience. On Location is the first branded YouTube channel to use dynamic IP lookup to search for videos, which automatically serves up local results when visitors first hit the site.
Two areas of strategic focus set Coldwell Banker On Location apart from other real estate Web sites. First, it showcases the power of video to bring real estate more vividly to life – offering behind-the-scenes looks at towns and neighborhoods, smart tips and timely news on real estate topics, and video listings of homes for sale. Second, content posted to On Location has a strong emphasis on local information and insights, so consumers can dig deeper into the areas of the country that interest them most.
Coldwell Banker On Location allows viewers to search for videos through a special map feature that has been developed specifically for the site. The map ‘widget’ is a prominent feature at the top of the On Location site and the main starting point for consumers searching for a home, a specific area of the country or more information on a real estate topic.
Coldwell Banker On Location will be the first YouTube brand channel to use dynamic IP look-up, so visitors to the site will automatically be shown video search results from their own area / zip code. Then by clicking the link “Browse By Map,” consumers can enter the city / state or zip code of their choosing, which will immediately pull up all videos posted to On Location associated with that area. These video results are displayed as icons on the map.
Each search will return a wide range of video results, including video listings, spotlights on that local community and Coldwell Banker sales associate/representative profiles. Consumers can click through to view specific videos – as well as connect back to the main Coldwell Banker Web site to learn more about a specific property for sale.
“Video is a critical part of how today’s consumers want to explore real estate, and we intend to use it to an extent never before seen in our industry,” said Rick Turley, president of Coldwell Banker Residential Brokerage in the Bay Area. “On Location provides an exciting new platform for our vast network of thousands of sales associates to directly share the kind of local insights and knowledge that is invaluable to consumers hoping to learn about a new area.”
Turley noted that the site will appeal to a broad range of consumers. “You might be a first time homebuyer deciding between a few different towns in your area, someone about to relocate across the country, a Boomer thinking ahead to where to retire, or simply a person who’s dreaming about your ideal home. No matter what stage you’re at in your life or the real estate process, On Location has the insights you need served up in an exciting new format,” he said.
“Every month, millions of people search on YouTube for real estate content,” said Sam Sebastian, Classified and Local Advertising Director at Google. “Consumers are hungry for real estate-related videos. I’m thrilled that Coldwell Banker is developing such a substantial innovation for real estate video. I look forward to seeing Coldwell Banker build On Location into one of the most active destinations for real estate search, discussion and engagement.”
Coldwell Banker On Location will complement the company’s main Web site, www.californiamoves.com. It extends Coldwell Banker’s already robust social media strategy, which includes Facebook pages for the brand and its two founders, Colbert Coldwell and Arthur Banker, a Twitter feed (www.twitter.com/coldwellbnkr) and profiles on Flickr and FriendFeed.
In addition to using YouTube as a platform, Coldwell Banker Real Estate is using the Google family of ad networks and channels for promotion of On Location. This includes both Google and YouTube search ads, YouTube banner promotions and Google TV.
