When Gilroy artist Katherine Filice sat down at her kitchen table and started sketching logos for local businesses in the early 1990s, she could not have imagined that she would be celebrating three decades later alongside business partner Jason Raby and a team of graphic designers, programmers, copywriters and marketing specialists.
Articulate Solutions is celebrating its 30th anniversary as a respected creative services agency that produces award-winning work for a wide range of businesses and organizations.
The “trophy wall” at the Articulate Solutions office in downtown Gilroy showcases many of the firm’s 134 national and international design awards. But according to its leaders, the creative agency doesn’t measure its success in platinum, gold or silver.
“We’re proud of our awards, but the way we truly measure our success is by how well we help our clients achieve their goals,” said Filice, the founder, CEO and executive creative director at Articulate Solutions. “We love the challenge of creating logos, websites and advertisements that don’t just look amazing—but that also deliver a measurable return on investment for our clients. That strategic focus on delivering creative work that actually works has been the key to our continued growth and success over the last 30 years.”
Chief Marketing Officer Jason Raby joined Articulate Solutions in 2004 and became a partner in 2013. His combination of graphic design and technical skills helped the company smoothly transition into the digital age.
In addition to general branding and graphic design, the agency also specializes in digital marketing, website development, social media and multimedia design.
“We love pushing the boundary of what we can accomplish,” Raby said. “As just one example, we embraced the opportunity early on to learn more about digital marketing. Today, we are a Certified Google Partner and have had incredible results for our clients. Looking forward, we’ll continue to explore new technologies and expand our services.”
Hoa Le, president and general manager at Gilroy Gardens Family Theme Park, has worked with Articulate Solutions since 2014.
“I want to congratulate Kat and her team on their 30th anniversary,” Le said. “I am so proud to be their partner and have them represent Gilroy Gardens. Their entire team not only cares about our business, but they care deeply about our staff and our customers. They help us look at every angle of our business, understand our customers better, never lose sight of our goals, and fiercely protect our brand and image. You can’t ask for a better partner.”