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Originally, Charles Goren looked at a special class of hands holding seven cards in one suit, but lacking enough high card points (HCP) to open. Goren saw that this length was often wasted as discards. He also recognized that, as a trump suit, this length could be powerful in play. Since Goren used the entire two-level to indicate strong hands, he devised the pre-emptive three-level bid to show solid length in one suit even when lacking enough HCPs to open.

“Just Do It,” says the Nike campaign ad. I imagine a room full of clever people—copywriters, editors, graphic designers, advertising executives—tossing out ideas rapid fire, searching for that one short, punchy, memorable statement that captures the imagination and the essence of the brand, and they did it; they gave us—Just Do It.

Just watching the customers walk in and out of Maurizio's, it is

SAN JOSE – A 2-0 victory over the visiting Nashville Predators lifted the San Jose Sharks into sixth place in the competitive Western Conference Saturday night.