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This morning, important news: Apple launched a new iPad.

A year to reflect on the life of our friend, uncle and father,

Although the traditional time for most people to sweep through

They give some people the willies, but for the most part, snakes

You decide to take up running. And it’s hard, but you have made a commitment, so you keep running because you are determined to become active and make a change in your life. And after a few days, weeks, two, three months, it gets a little easier, so you keep running. And, eventually, it becomes a habit, and most of the time, at least, you look forward to going out on your run. And now you are faster and you can run farther than you did when you started, and you’re feeling pretty good about yourself. So you think about taking up a challenge: a 5K or 10K race; a half marathon, marathon, trail race, ultramarathon; whatever.

“Just Do It,” says the Nike campaign ad. I imagine a room full of clever people—copywriters, editors, graphic designers, advertising executives—tossing out ideas rapid fire, searching for that one short, punchy, memorable statement that captures the imagination and the essence of the brand, and they did it; they gave us—Just Do It.